SPORT TALK & TALK 102.3 FM ANNOUNCE COCA COLA RED ZONE ATHLETIC PROGRAM PROMOTION 

CHATTANOOGA, TN – October 2, 2023 – To celebrate the 30^th anniversary season of the COCA COLA RED ZONE, the SportTalk team wanted to do something big. The Talk Monsters, Coca-Cola, the Center for Sports Medicine and Orthopaedics, and Warren and Griffin, will award $3,000 to a local high school’s athletic program. 

Scott ‘Quake’ McMahen, a 23-year veteran of the SportTalk team, says “We want to hear good stories from local schools celebrating how athletics is a positive part of education.” Joe ‘Cowboy’ Varner, echoes the sentiment, saying “Sports made a huge impact on our lives, and we want to honor the schools, athletic programs, and student athletes throughout this region.”

SportTalk has been an afternoon destination for more than a generation for Chattanooga fans, fanatics, and even the most casual sports followers. Beginning in 1986 J. David Miller, a writer for SPORT Magazine, began an evening call-in show on 1150 WGOW-AM, joined later by the larger-than-life figure, Gary Haskew, ‘Doctor Basketball.’ Scott and Joe continue the tradition weekdays on Talk 102.3 FM from 3:00 to 7:00 pm with lively discussions about local high school, college, and professional sports.

Audiences are invited to nominate their favorite high school athletic program to receive this support with an online entry form available at www.wgow.com. Give us your name, the name of the school you’d like to nominate, a brief description of what makes that school’s program stand out. “We can’t wait to share those stories with our audiences,” says Jed Mescon, WGOW’s Program Director, continuing, “Student athletics sets the foundation for our youth and we’re proud to spotlight these great stories.”

The award presentation will be made on-air on Talk 102.3 FM during the remote broadcast of the BlueCross Bowl Tennessee High School Football Championships December 1-3.