Let’s Talk Money


What’s this… a financial show that’s informative and entertaining? Yep. It’s happening on weekdays from noon to 1:00 on 102.3 FM. Jim Place and Jayme O’Donnell offer guidance with a huge dollop of common sense. A midday fixture since 1996, Let’s Talk Money strives to help you enhance your financial knowledge and personal financial future.

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From Roth IRAs and 401Ks to future business trends and practical advice on how to save your money, Jayme and Jim have the answer to your financial questions. They keep a sharp eye on the markets, explore emerging business trends, and bring in experts from various fields to discuss the ever-changing world and how it affects you. From the latest news on Wall Street to the small business entrepreneur, Jim and Jayme cover all the bases, helping make your lunch break one of the most informative parts of your day.

Jim Place is the founder of Evergreen Advisors, an independent financial advisory and planning firm. Jim brings over 39 years of experience to the table. A Certified Financial Planner ® since 1987, Jim is a well-known local and national speaker on a myriad of pecuniary topics. He has been active in the financial community of Chattanooga since 1983. He has spoken before numerous national associations and corporations, educating and motivating people with his straightforward and humorous style. He has taught courses on financial planning at both the University of Tennessee at Chattanooga and Chattanooga State Community College.

Jim completed two years of engineering at the United States Military Academy at West Point before graduating from Utah State in 1972. In addition to having been a college football coach at the University of Tennessee Knoxville, UCLA, and the University of Northern Illinois, he has been active in the development of various athletic programs in the surrounding area. Jim is also a former chairman of the board of St. Nicholas School, a local elementary school known for its unique teaching practices. 

Jayme O’Donnell is a partner at Evergreen Advisors and has been with the firm for over a decade. Jayme loves her hometown and is passionate about financial education, so this show is a perfect fit for her daily routine. She believes that practical financial information and education will empower more Chattanoogans to live their best lives.

Jayme holds an MBA with a double major in Personal Financial Planning and Risk Management from Georgia State University, a Master of Accounting degree with a concentration in Taxation, and a Bachelor of Science degree with a major in Finance from the University of Tennessee Knoxville. She is a native Chattanoogan and a graduate of the Baylor School.




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