Procter & Gamble builds a strategy to win African-American consumers

Procter & Gamble is turning to a startup to help reach African-American consumers who are frustrated with a lack of shaving and shampoo choices. On Wednesday, the consumer products conglomerate announced that it bought Walker & Co. for an undisclosed sum. Walker & Co. is a health and beauty startup founded in 2013 by entrepreneur…

Melania Trump: Hardest part of being first lady is ‘opportunists who are using my name’

Melania Trump said the hardest thing she has to deal with as first lady is feeling like there are people in the media and in the public who trade on her name to advance their own careers. “I would say the opportunists who are using my name or my family name to advance themselves, from…

Geminid meteor shower: How and when to watch

The Geminid meteor shower peaks this week, so hope for clear skies that will let you see a beautiful show of green fireballs on Thursday and Friday. This will be the last — and strongest — meteor shower of the year, according to NASA. This phenomenon was first recorded in 1862 and causes a show…

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H.C.S. official says Brainerd High School situation was “handled very quickly”

H.C.S. official says Brainerd High School situation was “handled very quickly”

CHATTANOOGA, Tenn. (WDEF) – A Hamilton County School official is reacting to an incident that happened at Brainerd High School Wednesday. School officials said an altercation occurred after family members of a student came to the school. They said they got inside by saying they had come to sign a student out. H.C.S. Opportunity Zone…

CPD, Academy Sports donate bikes to 100 kids

CPD, Academy Sports donate bikes to 100 kids

CHATTANOOGA, Tenn. (WDEF) — Chattanooga Police and Academy Sports spread holiday cheer to 100 Chattanooga children today. The two organizations partnered together to give 100 deserving kids bicycles for Christmas. CPD surprised the children and their parents at the police station this afternoon. Academy’s bike giveaway program benefits 5,500 children across 16 states. “It truly…

Officer & suspect met inside BP before Calhoun shootout

Officer & suspect met inside BP before Calhoun shootout

CALHOUN, Georgia (WDEF) – The GBI has released new details on what led up to the shootout in Calhoun on Tuesday. They say city officer Jeremy Thompson came across the driver of the car inside tthe station, and gave her some change when she came up short on a purchase at the counter. But as…

Ronald McDonald House needs donations

Ronald McDonald House needs donations

CHATTANOOGA, Tenn. (WDEF) — The Ronald McDonald house is asking for help filling the needs of their families this holiday season. Each month, the house puts out a wish list for donations. This month, staff says they are in need of individually wrapped peanuts, almonds and cashews, hot chocolate and cleaning supplies. This helps the…

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Dave Says: Home warranties?

Dave Says: Home warranties?

Dave Says: Home warranties? Dear Dave, Are home warranties a waste of money if someone has been following your plan and already has six months of expenses set aside in an emergency fund, plus home insurance? Andrea Dear Andrea, Home warranties are a waste of money even if you don’t have quite that much set aside…

Dave Says: Put retirement on hold temporarily?

Dave Says: Put retirement on hold temporarily?

Dave Says: Put retirement on hold temporarily? Dear Dave, Should I stop making contributions to my 401(k) account for a year in order to save up an emergency fund? Thanks to you, I’m 33 and debt-free. Blake Dear Blake, Congratulations on being debt-free at such a young age! I appreciate the credit, but the truth is…