CHATTANOOGA, Tenn. (WDEF) — Apple is working to help you have a little more privacy on your devices.
If you need another reason to update your iPhone or iPad, here’s one – better privacy.
Apple is using its new App Tracking Transparency feature to let you decide if you want developers tracking you for targeted ads.
It’s available starting with iOS, iPadOS, and tvOS 14.5.
Apple says with it, you can now control which apps can track your activity across other companies’ apps and websites.
It’s simple. When prompted, you can ask the app not to track, or allow it.
Before, apps could track that data automatically, and it took longer for users to turn it off in Settings. Especially when it had to be done for each app.
Your data can include your age, location, browsing history, your spending habits, and so much more.
Some apps even sell that information to third parties – like advertisers and data brokers.
Facebook is especially known for targeted advertisements, which is why they’re not happy about this new feature.
But Apple’s CEO says users should be in control of their data.
App Tracking Transparency isn’t the only benefit of updating your devices to 14.5.
You can unlock your iPhone with your Apple Watch while wearing a face mask, use new skin tone variations for some emoji, and choose between even more diverse voice options for Siri.
Keep in mind, you’ll need more than a gig of space on your phone to install the update.