Pepper Raper with Rock City joins News 12’s Amelia Greer as the historic attraction enters a new era at the Gardens.
CHATTANOOGA, Tenn. (WDEF) – The tourist destination Rock City has been on Lookout Mountain for nearly 100 years and now they are entering a new era with a rebranding that focuses on their fan-favorite guests, the gnomes.
The choice to rebrand comes after realizing guests can easily confuse Rock City, the tourist destination, with Rock City Enterprises, the corporation which owns many other Tennessee Valley Tourist staples. Rock City’s rebrand puts their garden gnomes at the center focus due to its rich history with the gardens.
Visit Rock City’s website to learn more about the rebrand and to purchase tickets for your next visit.