LOOKOUT MOUNTAIN, Ga. (WDEF) — Rock City has launched a new look that puts its gnome characters front and center for the first time.
The rebrand includes a new logo, color scheme, and typeface.
Officials say the changes are meant to give Rock City its own identity, separate from its parent company, now called Rock City Enterprises.
For the past 25 years, both the attraction and the company shared the same logo.
“This visual rebrand represents our next chapter. It brings new life to the wonder that’s always been here, updating our look while inviting old friends, like our gnomes, to finally step into view.”
-Doug Chapin, owner and CEO of Rock City
Gnomes have been part of the gardens for decades, but it’s the first time they’ve truly been in the spotlight.
The rebrand also includes a redesigned “Gnome Quest” with new stories and interactive elements.
Visitors will start seeing the updates on signs, staff uniforms, marketing materials, and Rock City’s website.
The rest of the experience remains the same,the Enchanted Trail, Fairyland Caverns, and Lover’s Leap overlook are still open.
The red-and-white barn roofs and birdhouse signs seen across the South will also stay.
You can watch these videos for more information about the new look:
